Our Formula

Every day, new discoveries happen right at Amway. Discoveries that go beyond the amazing work being done in research and development. We're talking about the discoveries that continue to evolve with our Business Opportunity, our entire family of brands, our relationships that hold us on the track of success, and our citizenship efforts around the world.

As we designed the blueprint for our new brand identity, we dug deeper - around the world - into what makes us who we are; what makes us different; and what defines us as a company and a brand of people's hearts.

One of those points of differentiation is our focus on relationships. We take the time to listen and understand the needs of employees, Distributors, our communities and our customers before we do anything else.

We put people first, and what results - every time - is a new discovery. As one Distributor recently wrote, "We have made friends in our business. But most important is what we have learned and become through our business."

Enduring relationships are just one part of the Amway equation. Combined with our citizenship, family of brands, and unprecedented Business Opportunity, we have discovered formula that works in all 80 countries and territories where we do business. It's our formula. IT'S BEEN TESTED, AND IT WORKS.

Steve & Doug
Chairman & President of Alticor, Inc.